Posts

How To Brand Using Your Five Senses

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  By: Kayla McDonald     Branding is one of the best ways to get noticed and help consumers remember your business. As humans we naturally use our five senses to make decisions. Our nervous system relies on sight, sound, smell, taste and touch to receive and process information about the world. That's why large companies like Google, McDonald's and Proctor & Gamble have developed brands that we remember. Each of these organizations showcase their brand with unique names, colors, shapes, music, recipes and more! Please make brand development a priority for your business. Many small businesses fail because their idea, product or service didn't stand out to consumers. To avoid being another statistic your branding should include brand elements that can be seen (visual), heard (sound), smelled (fragrance), felt (touch) or tasted (consumption) .  Strong brands use a combination of colors that draw on emotions, fonts with character traits, industry-specific shapes , back

Developing a Brand in the Digital Age

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Written by: Kayla McDonald   Branding is one of the most important aspects of any type of business, regardless of size or location. An effective brand strategy gives you a competitive edge within a crowded marketplace. But what exactly is a "brand"? Can it be developed online? How does it affect a small business like yours?  A “BRAND” defines the core values of your organization. It expresses what YOU do and how YOU do it – both from within the company and in dealings with customers, business partners, society and the environment. In other words, a brand is an identity developed from within the company And it is expressed by how you conduct business. Your brand identity follows you online and offline. It is not based solely on what is said but how others perceive the business. For instance, are you an early adopter of the newest technology in your industry? Or the experienced, reliable one? Is your product known to be the expensive and rare option or the low-cost, easy to fin

Before You Quit Social Media - Ask the right questions!

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By: Kayla McDonald ​ As a Business owner you’ve probably wondered if your social media efforts are worthwhile. Honestly there's no reason to feel any guilt for questioning this. Especially during times of high inflation when, for most of us, Money is tight and Time is scarce.  That’s why one of the main reasons I believe digital marketing can be the best thing for your business is how easy and affordable it is to measure results! To get started, I suggest analyzing data and customer engagement. Nowadays most social media networks allow you to view necessary page data absolutely FREE for things like what content you posted , number of views , comments , direct messages etc .   Once you’ve gathered some data, compare it to the business goals. Mhmm… I advocate for Goal setting because it’s critical in measuring results !   To speed up your decision-making process, I put together a short list of questions to ask Before You Quit Social Media: “ How did you hear about us? ” This is a va

10 Ways To Support The LGBTQ+ Community

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  By: Kayla McDonald Taking a stance for diversity and inclusion is not just the right thing to do – it’s good for business. And while society has made some major progress over the years in accepting and promoting the rights of Queer individuals, anti-gay legislation and movements continue to hinder those in the LGBTQ+ community. This is why it’s more important than ever to show support and use your voice for good. Whether you know someone personally who identifies as lesbian, gay, bisexual, transgender or queer (LGBTQ) and even if you’re looking for ways to help , I’ve listed 10 simple ideas below to consider.   10 Ways To Support The LGBTQ+ Community : Learn more about becoming a Straight Ally Display a symbol of Pride on your website or social media page  Volunteer to help support a social cause for the LGBTQ+ community   Donate to a Queer-owned business or organization  Encourage healthy conversations about LGBTQ+ issues  Read a Gay-friendly book or watch a documentary   Attend

8 Ingredients For A Solid Digital Marketing Mix

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  By: Kayla McDonald This article was created in an effort to help organizations understand the different areas necessary to run successful internet marketing campaigns. Social media is often the only marketing technique businesses consider to reach clients online. When actually, social media is just one of many ways marketing is done over the internet. Effectively spreading your message online involves sharing information, providing value, being responsive and gathering data. Marketing online should be a team effort. Otherwise managing the process alone can cost organizations a lot of time and money. Most businesses in today’s economy, regard time just as valuable as making money! Internet Marketing can be made easier once individuals or departments have strengths identified. After that, team members can optimize time and talent. To learn more about the key areas of Digital Marketing see glossary below. Key Areas of Digital Marketing Brand Strategy Web Design Content Marketing Search