Posts

Tik Tok Ban: How Influencers Can Prepare

Image
Proposals for a TikTok ban in the US could be a major set-back for Small businesses, especially for companies with a larger audience on the platform who rely on it to generate revenue. As of 2023, TikTok has been one of the most popular social media platforms nearly surpassing WhatsApp and Instagram with over 1.5 billion monthly active users! TikTok is also the leading social media network for impulse purchases with 55% of TikTok users having made an impulse purchase on the App. So with those rankings, there’s no wonder why companies are investing millions in advertising on TikTok to promote their products and services. But with the United States House of Representatives planning to ban the social media giant, Small business owners may be left scrambling to find other ways to reach their audience.  That's why I encourage my clients to diversify their marketing efforts. Because social media networks rapidly change and can be unpredictable. After all the power to lock  social med

Unleash the Power of Community: 6 Ways to Attract Your Ideal Audience

Image
  Let's talk about something a little different - Local Marketing!   With the rise of internet marketing, it's easy to forget about the opportunities to promote a business offline. So, let's dive into some creative ways to highlight your brand locally and connect with customers in a more personable way. Branded Merchandise:  Create unique and high-quality merchandise that people will love to use and wear. From t-shirts and bags to coffee mugs and phone cases, these items act as walking billboards for your brand. Consider creating limited edition merchandise or collaborating with popular influencers to create buzz around your brand. By offering exclusive items, you can generate excitement and increase demand for your products or services. Low cost ways to create custom merchandise include using recycled materials, buying supplies in large quantities and ordering online.  By offering useful and visually appealing merchandise, you can provide an unforgettable shopping experien

8 Things to Consider When Starting a Business Later in Life

Image
  8 Things to Consider When Starting a Business Later in Life Are you planning for retirement but have doubts of pursuing your dream of starting a business? Don't let age, tech skills or lack of business experience hold you back!  I've got some valuable advice to help you kickstart your entrepreneurial journey with confidence and enthusiasm.  Starting a business later in life brings a wealth of knowledge, resilience, and a whole lot of passion. With age comes experience, and that can be a valuable asset in entrepreneurship. You have developed skills, built a network, and gained insights that can give you a competitive edge! Also, starting a business later in life gives you the creative control to pursue your passion without pushback from an employer.   Explore Your Interests: Starting a business may seem daunting, but it becomes much easier when you pursue activities that you already enjoy! Take a moment and identify what excites you, what makes you tick, and how you can turn

3 Bootstrapping Ideas to Revive a Business That Is Not Making Enough Money

Image
  As we discussed on my previous blog post, businesses go through seasonal ups and downs. If your small business has slowed down and it's not making enough money, this article is for you! Relationship Marketing: Develop and put into practice ways to increase sales. This could include, following up with existing customers, revising business practices or offering additional services. Let's take a closer look into these ideas. Follow up with existing customers to increase sales and encourage repeat business. Doing so may look like sending post cards or personalized emails during special occasions that share company insights and offer exclusive discounts to show your appreciation. More importantly, customer follow-up may also involve conducting regular check-ins to ensure customer satisfaction and address any concerns or issues they may have. This can be done through phone calls or even in-person meetings, depending on the nature of your business and the preferences of your custom

The Power of Giving: Embrace the Benefits of Participating in Giving Tuesday

Image
  As we approach the holiday season, it's the perfect time to reflect on our actions and find ways to make a positive impact in the world. One incredible initiative that has gained tremendous momentum over the years is Giving Tuesday. This global movement encourages individuals and organizations to come together and give back to their communities, creating a ripple effect of kindness and generosity.    Participating in Giving Tuesday offers a multitude of benefits that extend far beyond just the act of giving. Here are a few reasons why you should join this meaningful movement:   Contribution and Purpose : Giving to others has been scientifically proven to evoke a sense of fulfillment and purpose in our lives. Whether it's making a monetary donation, volunteering your time, or donating items to those in need, participating in Giving Tuesday allows you to experience the joy that comes from making a difference. According to Up with People there are 53 Ways To Impact Your Commun

10 Survival Tips For Your Home-based Business

Image
  According to the latest data from the U.S. Bureau of Labor Statistics (BLS), nearly 1 in 5 U.S. businesses fail within the first year of opening and 45% fail during the first five years. As one of the few entrepreneurs who managed to Survive not only these statistics but staying in operation during a global pandemic, I wanted to celebrate 7 years in business and offer you strategies to keep your Home-based Business open!!! Continue reading or watch video below. Humble yourself , be teachable and willing to learn from others who have succeeded in the same industry. Surround yourself with a network of mentors and fellow entrepreneurs who can provide guidance and support. Additionally, constantly adapt and evolve your business model to meet changing market demands and trends. By staying proactive and open-minded, you can increase your chances of long-term success in the competitive world of home-based businesses. Observe your surroundings and be present to what’s happening with colleag

How 'The Secret' Movie Transformed My Life: Unlocking the Power of Positive Thinking

Image
By: Kayla McDonald Today, I wanted to share a personal journey that has profoundly impacted my life. It all started about 10 years ago when I borrowed a DVD movie called 'The Secret’ . A few of my coworkers were already giving it good reviews, but I had no clue that it would unlock the power of positive thinking and change the course of my life forever. For those unfamiliar with 'The Secret', it is a revolutionary film based on the best-selling book by Rhonda Byrne. The movie explores the Law of Attraction, a powerful concept that suggests our thoughts and beliefs have the ability to shape our reality. Intrigued by this idea, I decided to dive deeper into the principles shared in the film. Now more than ever, I realized that 'The Secret' taught me three major lessons that have become instrumental in my personal and professional growth: The Power of Intention: 'The Secret' taught me that setting clear intentions helps manifest what we truly desire in life