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5 Amazing Reasons To Get A Website

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  By: Kayla McDonald My friend, it’s time you get a website! Tech companies like Amazon and Facebook have proven that a successful business can be started online. Owning a website allows you to reach new customers without the limitations of Word-of-Mouth (personal referrals). Enjoy the benefits of daily advertising, automation and making money from home! Checkout our list of 5 Amazing Reasons To Get A Website. Advertise 24/7 Once your website is published, the possibilities are endless. Your product, service or idea could be visible to 100x times more people on the internet. Think of it as an ongoing business promotion that can be seen anywhere, anytime from any mobile device! Own a portion of the web Investing in a website is like owning virtual real estate. It becomes an asset that brings value to your business. With as little as $10.00 you can register a domain, own your brand name and have a custom web address! Owning a website is a low-cost marketing strategy that brings stabili
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7 Reasons to Hire A Marketing Consultant for a Small Business

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    Hiring a marketing consultant is a good choice whether your organization needs support with social media, website design, or advertising. To help companies in creating a solid foundation for business growth,  Marketing professionals combine their business skills, such as strategic thinking and problem-solving, with technical expertise. They can help you develop a marketing strategy to reach ideal customers. What Is a Marketing Consultant? Depending on their skill set (such as Event marketing or Web design) and industry  (such as consumer products or B2B services)  a marketing consultant may concentrate on a specific niche. Regardless of their area of expertise, these experts should be able to improve your marketing efforts! However the process of finding a suitable fit for your organization can be daunting, so here's a list 7 qualities to look for when hiring your next Marketing Consultant. Accountability Partner - Entrepreneurship can get lonely. A whopping 86.4 % of non-empl
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4 Common Mistakes to Avoid When Buying Domain Names

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  By: Kayla McDonald If you want to build a website, buying a domain is of the first steps. However this process  can be overwhelming due to the massive online marketplace. Nowadays you can  buy domain names from a variety of sources like website providers, domain registrars or web hosting companies. While either service will get the job done…many people overpay or leave their personal information vulnerable to scammers. That's why we're created a list of 4 common mistakes to avoid when purchasing domain names.     Buying everything from a website builder  - This is like " putting all your eggs in one basket ." Although getting a FREE domain from the same company you’re building a website is convenient… it may cost more in the long run. Website builder softwares typically allow customers to get started at no cost, however upgrades are required for special features like custom domain names which range from $10-$50mo!  Not checking Renewal price - While promotiona
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6 Steps to Finding the Perfect Domain Name

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 By: Kayla McDonald Why do you need a domain name? A domain name (better known as a web address) can set you apart from competitors online. If you want to promote yourself, your brand, or your business, a specialized domain name is a must. The most successful businesses use the same set of words and images to engage customers – on their website, emails, voice message, social media pages and more! This is branding at its best. In addition, the digital footprint of your business grows stronger with domain names. A domain that is consistent with your brand looks professional and can boost your online visibility. If you’re starting a business , a domain name can build your authority and help consumers find you. We’ve got 6 steps to help you choose the perfect domain name! Here’s 6 steps to finding the perfect domain name: Make it easy to remember. A best practice is to choose domains that include your business name. Doing so, will keep you top of mind with customers. Especially, if the cu
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What A "Domain Name" Means For Your Business

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  By: Kayla McDonald  At first glance, many houses may look identical on the same street. Someone new to that neighborhood  probably would mistake one home from the next. Similarly it's just as easy for business owners to confuse the meaning of a domain and website — however, they are quite different. While both are equally important in building your online reputation, knowing what a “domain name” is can go a long way in controlling your web presence  — especially if you want to sell things on the website! A domain name and website have a close relationship because they work together to display information on the internet. Here's what you need to know... A domain name (web address) is the combination of letters, numbers or symbols that you type into an address bar to view a website. Once you press enter or select the domain, the website appears. This is what people usually see after the page loads. For instance, think of a domain like your home address and the website as th
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10 Marketing Ideas For StartUp Businesses

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  Starting a business is an exciting way to launch a new career. Entrepreneurship presents us with unlimited opportunities to share our passion with like-minded communities. That's why branding is so important because it reminds people Who you are, What you do and Why it matters.    Before moving forward in the brand development process, make sure you've selected the business name, colors, fonts, company logo, slogan, mission statement and targeted audience for your idea, product or service.   Canva is a great software if you’re interested in creating them yourself. These items build a strong foundation for your promotional efforts. The next step in building your brand is Promotion.   A variety of marketing materials can be used to promote your brand. Keeping your business memorable in the minds of consumers requires consistency. No matter what business name, colors, fonts, company logo, slogan, mission statement or targeted audience you choose, all the company's marketing
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How To Brand Using Your Five Senses

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  By: Kayla McDonald     Branding is one of the best ways to get noticed and help consumers remember your business. As humans we naturally use our five senses to make decisions. Our nervous system relies on sight, sound, smell, taste and touch to receive and process information about the world. That's why large companies like Google, McDonald's and Proctor & Gamble have developed brands that we remember. Each of these organizations showcase their brand with unique names, colors, shapes, music, recipes and more! Please make brand development a priority for your business. Many small businesses fail because their idea, product or service didn't stand out to consumers. To avoid being another statistic your branding should include brand elements that can be seen (visual), heard (sound), smelled (fragrance), felt (touch) or tasted (consumption) .  Strong brands use a combination of colors that draw on emotions, fonts with character traits, industry-specific shapes , back
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