Before You Quit Social Media - Ask the right questions!

By: Kayla McDonald As a Business owner you’ve probably wondered if your social media efforts are worthwhile. Honestly there's no reason to feel any guilt for questioning this. Especially during times of high inflation when, for most of us, Money is tight and Time is scarce. That’s why one of the main reasons I believe digital marketing can be the best thing for your business is how easy and affordable it is to measure results! To get started, I suggest analyzing data and customer engagement. Nowadays most social media networks allow you to view necessary page data absolutely FREE for things like what content you posted , number of views , comments , direct messages etc . Once you’ve gathered some data, compare it to the business goals. Mhmm… I advocate for Goal setting because it’s critical in measuring results ! To speed up your decision-making process, I put together a short list of questions to ask Before You Quit Social Media: “ How did you hear about us? ” This is a va