Tik Tok Ban: How Influencers Can Prepare
Proposals for a TikTok ban in the US could be a major set-back for Small businesses, especially for companies with a larger audience on the platform who rely on it to generate revenue. As of 2023, TikTok has been one of the most popular social media platforms nearly surpassing WhatsApp and Instagram with over 1.5 billion monthly active users! TikTok is also the leading social media network for impulse purchases with 55% of TikTok users having made an impulse purchase on the App. So with those rankings, there’s no wonder why companies are investing millions in advertising on TikTok to promote their products and services. But with the United States House of Representatives planning to ban the social media giant, Small business owners may be left scrambling to find other ways to reach their audience. That's why I encourage my clients to diversify their marketing efforts. Because social media networks rapidly change and can be unpredictable. After all the power to lock social med