Navigating the Small Business Landscape - BLOG

In today's digital age, having a strong online presence is essential for small businesses to thrive and reach a wider audience. However, for many adults over 50 who struggle with technology, the world of web hosting can seem daunting and overwhelming. This article aims to provide a comprehensive guide to web hosting for small businesses, specifically tailored to those who may be feeling intimidated by the thought of building a website. What is Web Hosting? Web hosting is essentially the service that allows individuals and organizations to make their websites visible on the web. In simpler terms, it is like renting space on a server where your website files are stored and can be accessed by internet users. Websites can store a variety of files, including HTML documents, images, videos, audio files, scripts, and databases. These files work together to create the content and functionality of a website for visitors to interact with. And while most website platforms include hosting in

As a  Retiree, you may be targeted by internet scams while growing your business. There are lots of scams out there. Cybercriminals try to infect our computers, phones, emails, and more. Scams are sneaky enough that most of the time we don't even know they're going on until it's too late. Luckily, we can all avoid becoming their next victim! Cybercriminals and con artists are relentless and often use more than one way to scam people, such as: Spoof phone calls Fake text messages Phishing emails Fake pop-ups Malicious advertisements  Fake websites Fake social media profiles Fake online dating profiles In this article you’ll learn about fake pop-ups, specifically Tech Support Scams and how running internet security software can prevent them. Have you ever seen a strange pop-up message on your computer screen that says "virus detected"? This pop-up is actually a fake message created by cybercriminals to trick you. Fake pop-ups are messages that appear on your screen

By: Kayla McDonald In today's digital age, social media has become an essential tool for businesses of all sizes to reach their ideal audience and grow their brand. However, for adults over the age of 50 who may not be as tech-savvy as younger generations, the idea of using social media to promote their business can be intimidating and overwhelming. Adapting to new technologies is vital in order to stay relevant in any industry and make money online. Especially for entrepreneurs in this age group nearing  retirement who fear living on a fixed income. This article will discuss how to reinvent yourself online and leverage the power of technology. One of the first steps to reinventing yourself online after 50 is to embrace technology. The rapid changes in the digital world may intimidate many older adults, but with the right attitude and tools, you can learn to navigate the online environment with confidence.  The fear of not knowing how to effectively navigate the internet and find c

Proposals for a TikTok ban in the US could be a major set-back for Small businesses, especially for companies with a larger audience on the platform who rely on it to generate revenue. As of 2023, TikTok has been one of the most popular social media platforms nearly surpassing WhatsApp and Instagram with over 1.5 billion monthly active users! TikTok is also the leading social media network for impulse purchases with 55% of TikTok users having made an impulse purchase on the App. So with those rankings, there’s no wonder why companies are investing millions in advertising on TikTok to promote their products and services. But with the United States House of Representatives planning to ban the social media giant, Small business owners may be left scrambling to find other ways to reach their audience.  That's why I encourage my clients to diversify their marketing efforts. Because social media networks rapidly change and can be unpredictable. After all the power to lock  social med

  Let's talk about something a little different - Local Marketing!   With the rise of internet marketing, it's easy to forget about the opportunities to promote a business offline. So, let's dive into some creative ways to highlight your brand locally and connect with customers in a more personable way. Branded Merchandise:  Create unique and high-quality merchandise that people will love to use and wear. From t-shirts and bags to coffee mugs and phone cases, these items act as walking billboards for your brand. Consider creating limited edition merchandise or collaborating with popular influencers to create buzz around your brand. By offering exclusive items, you can generate excitement and increase demand for your products or services. Low cost ways to create custom merchandise include using recycled materials, buying supplies in large quantities and ordering online.  By offering useful and visually appealing merchandise, you can provide an unforgettable shopping experien

  8 Things to Consider When Starting a Business Later in Life Are you planning for retirement but have doubts of pursuing your dream of starting a business? Don't let age, tech skills or lack of business experience hold you back!  I've got some valuable advice to help you kickstart your entrepreneurial journey with confidence and enthusiasm.  Starting a business later in life brings a wealth of knowledge, resilience, and a whole lot of passion. With age comes experience, and that can be a valuable asset in entrepreneurship. You have developed skills, built a network, and gained insights that can give you a competitive edge! Also, starting a business later in life gives you the creative control to pursue your passion without pushback from an employer.   Explore Your Interests: Starting a business may seem daunting, but it becomes much easier when you pursue activities that you already enjoy! Take a moment and identify what excites you, what makes you tick, and how you can turn