Posts

6 Steps to Finding the Perfect Domain Name

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 By: Kayla McDonald Why do you need a domain name? A domain name (better known as a web address) can set you apart from competitors online. If you want to promote yourself, your brand, or your business, a specialized domain name is a must. The most successful businesses use the same set of words and images to engage customers – on their website, emails, voice message, social media pages and more! This is branding at its best. In addition, the digital footprint of your business grows stronger with domain names. A domain that is consistent with your brand looks professional and can boost your online visibility. If you’re starting a business , a domain name can build your authority and help consumers find you. We’ve got 6 steps to help you choose the perfect domain name! Here’s 6 steps to finding the perfect domain name: Make it easy to remember. A best practice is to choose domains that include your business name. Doing so, will keep you top of mind with customers. Especially, if the cu

What A "Domain Name" Means For Your Business

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  By: Kayla McDonald  At first glance, many houses may look identical on the same street. Someone new to that neighborhood  probably would mistake one home from the next. Similarly it's just as easy for business owners to confuse the meaning of a domain and website — however, they are quite different. While both are equally important in building your online reputation, knowing what a “domain name” is can go a long way in controlling your web presence  — especially if you want to sell things on the website! A domain name and website have a close relationship because they work together to display information on the internet. Here's what you need to know... A domain name (web address) is the combination of letters, numbers or symbols that you type into an address bar to view a website. Once you press enter or select the domain, the website appears. This is what people usually see after the page loads. For instance, think of a domain like your home address and the website as th

10 Marketing Ideas For StartUp Businesses

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  Starting a business is an exciting way to launch a new career. Entrepreneurship presents us with unlimited opportunities to share our passion with like-minded communities. That's why branding is so important because it reminds people Who you are, What you do and Why it matters.    Before moving forward in the brand development process, make sure you've selected the business name, colors, fonts, company logo, slogan, mission statement and targeted audience for your idea, product or service.   Canva is a great software if you’re interested in creating them yourself. These items build a strong foundation for your promotional efforts. The next step in building your brand is Promotion.   A variety of marketing materials can be used to promote your brand. Keeping your business memorable in the minds of consumers requires consistency. No matter what business name, colors, fonts, company logo, slogan, mission statement or targeted audience you choose, all the company's marketing

How To Brand Using Your Five Senses

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  By: Kayla McDonald     Branding is one of the best ways to get noticed and help consumers remember your business. As humans we naturally use our five senses to make decisions. Our nervous system relies on sight, sound, smell, taste and touch to receive and process information about the world. That's why large companies like Google, McDonald's and Proctor & Gamble have developed brands that we remember. Each of these organizations showcase their brand with unique names, colors, shapes, music, recipes and more! Please make brand development a priority for your business. Many small businesses fail because their idea, product or service didn't stand out to consumers. To avoid being another statistic your branding should include brand elements that can be seen (visual), heard (sound), smelled (fragrance), felt (touch) or tasted (consumption) .  Strong brands use a combination of colors that draw on emotions, fonts with character traits, industry-specific shapes , back

Developing a Brand in the Digital Age

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Written by: Kayla McDonald   Branding is one of the most important aspects of any type of business, regardless of size or location. An effective brand strategy gives you a competitive edge within a crowded marketplace. But what exactly is a "brand"? Can it be developed online? How does it affect a small business like yours?  A “BRAND” defines the core values of your organization. It expresses what YOU do and how YOU do it – both from within the company and in dealings with customers, business partners, society and the environment. In other words, a brand is an identity developed from within the company And it is expressed by how you conduct business. Your brand identity follows you online and offline. It is not based solely on what is said but how others perceive the business. For instance, are you an early adopter of the newest technology in your industry? Or the experienced, reliable one? Is your product known to be the expensive and rare option or the low-cost, easy to fin

Before You Quit Social Media - Ask the right questions!

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By: Kayla McDonald ​ As a Business owner you’ve probably wondered if your social media efforts are worthwhile. Honestly there's no reason to feel any guilt for questioning this. Especially during times of high inflation when, for most of us, Money is tight and Time is scarce.  That’s why one of the main reasons I believe digital marketing can be the best thing for your business is how easy and affordable it is to measure results! To get started, I suggest analyzing data and customer engagement. Nowadays most social media networks allow you to view necessary page data absolutely FREE for things like what content you posted , number of views , comments , direct messages etc .   Once you’ve gathered some data, compare it to the business goals. Mhmm… I advocate for Goal setting because it’s critical in measuring results !   To speed up your decision-making process, I put together a short list of questions to ask Before You Quit Social Media: “ How did you hear about us? ” This is a va

10 Ways To Support The LGBTQ+ Community

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  By: Kayla McDonald Taking a stance for diversity and inclusion is not just the right thing to do – it’s good for business. And while society has made some major progress over the years in accepting and promoting the rights of Queer individuals, anti-gay legislation and movements continue to hinder those in the LGBTQ+ community. This is why it’s more important than ever to show support and use your voice for good. Whether you know someone personally who identifies as lesbian, gay, bisexual, transgender or queer (LGBTQ) and even if you’re looking for ways to help , I’ve listed 10 simple ideas below to consider.   10 Ways To Support The LGBTQ+ Community : Learn more about becoming a Straight Ally Display a symbol of Pride on your website or social media page  Volunteer to help support a social cause for the LGBTQ+ community   Donate to a Queer-owned business or organization  Encourage healthy conversations about LGBTQ+ issues  Read a Gay-friendly book or watch a documentary   Attend