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Showing posts from June, 2022

Before You Quit Social Media - Ask the right questions!

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By: Kayla McDonald ​ As a Business owner you’ve probably wondered if your social media efforts are worthwhile. Honestly there's no reason to feel any guilt for questioning this. Especially during times of high inflation when, for most of us, Money is tight and Time is scarce.  That’s why one of the main reasons I believe digital marketing can be the best thing for your business is how easy and affordable it is to measure results! To get started, I suggest analyzing data and customer engagement. Nowadays most social media networks allow you to view necessary page data absolutely FREE for things like what content you posted , number of views , comments , direct messages etc .   Once you’ve gathered some data, compare it to the business goals. Mhmm… I advocate for Goal setting because it’s critical in measuring results !   To speed up your decision-making process, I put together a short list of questions to ask Before You Quit Social Media: “ How did you hear about us? ” This is a va

10 Ways To Support The LGBTQ+ Community

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  By: Kayla McDonald Taking a stance for diversity and inclusion is not just the right thing to do – it’s good for business. And while society has made some major progress over the years in accepting and promoting the rights of Queer individuals, anti-gay legislation and movements continue to hinder those in the LGBTQ+ community. This is why it’s more important than ever to show support and use your voice for good. Whether you know someone personally who identifies as lesbian, gay, bisexual, transgender or queer (LGBTQ) and even if you’re looking for ways to help , I’ve listed 10 simple ideas below to consider.   10 Ways To Support The LGBTQ+ Community : Learn more about becoming a Straight Ally Display a symbol of Pride on your website or social media page  Volunteer to help support a social cause for the LGBTQ+ community   Donate to a Queer-owned business or organization  Encourage healthy conversations about LGBTQ+ issues  Read a Gay-friendly book or watch a documentary   Attend