Navigating the Small Business Landscape - BLOG

Proposals for a TikTok ban in the US could be a major set-back for Small businesses, especially for companies with a larger audience on the platform who rely on it to generate revenue. As of 2023, TikTok has been one of the most popular social media platforms nearly surpassing WhatsApp and Instagram with over 1.5 billion monthly active users! TikTok is also the leading social media network for impulse purchases with 55% of TikTok users having made an impulse purchase on the App. So with those rankings, there’s no wonder why companies are investing millions in advertising on TikTok to promote their products and services. But with the United States House of Representatives planning to ban the social media giant, Small business owners may be left scrambling to find other ways to reach their audience.  That's why I encourage my clients to diversify their marketing efforts. Because social media networks rapidly change and can be unpredictable. After all the power to lock  social med

  Let's talk about something a little different - Local Marketing!   With the rise of internet marketing, it's easy to forget about the opportunities to promote a business offline. So, let's dive into some creative ways to highlight your brand locally and connect with customers in a more personable way. Branded Merchandise:  Create unique and high-quality merchandise that people will love to use and wear. From t-shirts and bags to coffee mugs and phone cases, these items act as walking billboards for your brand. Consider creating limited edition merchandise or collaborating with popular influencers to create buzz around your brand. By offering exclusive items, you can generate excitement and increase demand for your products or services. Low cost ways to create custom merchandise include using recycled materials, buying supplies in large quantities and ordering online.  By offering useful and visually appealing merchandise, you can provide an unforgettable shopping experien