What A "Domain Name" Means For Your Business

 By: Kayla McDonald

 At first glance, many houses may look identical on the same street. Someone new to that neighborhood  probably would mistake one home from the next. Similarly it's just as easy for business owners to confuse the meaning of a domain and website — however, they are quite different. While both are equally important in building your online reputation, knowing what a “domain name” is can go a long way in controlling your web presence  — especially if you want to sell things on the website! A domain name and website have a close relationship because they work together to display information on the internet. Here's what you need to know...

A domain name (web address) is the combination of letters, numbers or symbols that you type into an address bar to view a website. Once you press enter or select the domain, the website appears. This is what people usually see after the page loads. For instance, think of a domain like your home address and the website as the physical building. An address is how someone finds your home, but the style, size and layout of your home might vary from other houses nearby. The domain tells online shoppers where to find your information on the web!

• Are people searching for your idea, product or service online? Having a strong online presence is crucial in today's digital age. By having a domain, you can ensure that potential customers can easily locate and access your website, increasing your chances of attracting new business. Additionally, with the increasing number of people turning to the internet for their shopping needs, it is essential to have a domain that reflects your brand and makes it easy for users to find what they are looking for. 

• Have you developed a website? If not, it is important to consider creating one as it can serve as a great way to automate your business without you being involved. You can set-up a website to be a digital brochure that highlights your brand story, collects leads, donations, and payments! They are powerful marketing tools that also help establish credibility and trust with potential customers, as it shows that your business is professional and up-to-date with current technology trends. 

• Do you own a domain name? If not, securing a domain name that aligns with your brand is important for creating a strong online presence. A unique and memorable domain name can make it easier for users to find your website and can also contribute to building brand recognition. Most of all, owning a domain name gives you control over your online identity and allows you to personalize your website's URL, further enhancing your brand image. 

Consumers are searching the internet to make decisions — from what to eat for dinner to which school is best for their kids. If you operate a business, you need a domain name and website. Nowadays there are free and paid versions of websites. Regardless of which option you choose, you cannot have a website without a domain name.  I recommend buying a custom domain name to establish your brand, protect your intellectual property and make a name for yourself on the web.
So don’t delay, I’ve partnered with one of the world’s largest web hosting companies to help you find or manage domain names for your website!

* Schedule  A Discovery Call to Get Started!